New Nikon cameras and the trend in camera industry

Nikon has released a couple of new digicams this week. I won’t bored you with the detail spec (You can get it from I will just talk about the features that catch my attention.

Coolpix S1000pj – The selling point for this camera is obviously the projector built into the camera. You can play back both still photos or videos from this camera onto any flat surface. Definitely a neat party trick, and much easier to share pictures around a group than passing the camera around.

Coolpix S70 – The first digicam to be completely controlled by a touch screen OLED display in the back. People who use an iPhone will have no trouble at all operating this camera. Swipe / Pinch / Scroll action you are used to on the iPhone will work just fine on this camera.

Coolpix S640/S570 – Ultra fast startup and autofocus is always a plus in P&S. The new “Smart Portrait” and “Skin Softening” feature is interesting. Basically the camera will actually help you to frame a portrait photo, and will automatically soften skin tone. Good feature for general end user since they have even less reason to mess with Photoshop, bad news for professional photographers because once customers are used to this kind of features from P&S, their demands for pros will be even higher !

For once I am impressed with what Nikon has done to their P&S lineup, for a couple of product cycles Nikon has been producing me-too cameras with no differentiators against other brands (Canon for premium quality P&S, Panasonic for ultra lens and interesting format (i.e. LX3), Ricoh for making pro level P&S).

The trend for Nikon seems to be focus more and more on the software side in the P&S lineup, which might be a wise decision as you can only do so much with new hardware spec (while within a certain price point). One area I still hope Nikon can focus on is the network connectivity of their cameras (i.e. Auto upload to Flickr / Facebook ?)


~ by Clarence on August 7, 2009.

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